Him We Proclaim

The online home for the writings of Keelan Cook. A website for those who love the church and its mission.

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Let's Get Serious about Relationship Evangelism

This article has been a long time coming. If you are a long-time follower of my writing (and I mean long time), you may recall an article I wrote back in 2015 titled, “A Word of Caution Concerning ‘Relationship Evangelism’.” In that article, I wr...

Reflecting on 100 Years of Cooperation

I’m presently making last-minute travel arrangements to head to Dallas at the end of the week. This year marks my 11th year in a row attending the Southern Baptist Convention’s annual meeting. It’s my 13th meeting in total. Yes, I go because of my...

Gospel Saturation Requires Ministry Multiplication

Language matters, but language without substance is just rhetoric. The last two decades in church ministry have seen an impressive shift in the way we speak about the mission of the church. We’ve adopted a language of multiplication. And with thi...

The Art of the Personal Testimony

I recently stumbled across an article at The Gospel Coalition that caught my attention. The article, titled “The Increasing Value of Christian Testimonies”, resonated. In fact, I make similar claims in my Christian missions courses at the seminary...

Seven Missionary Biographies and Why You Should Read One Now

I initially pulled this book list together during the pandemic a few years ago. Back then, all kinds of posts were appearing that recommended book lists for people to consider during our global shut-in. I even wrote one suggesting you use this ...

Biblically Faithful or Culturally Relevant: Why not both?

“The gospel never fits properly within a culture.” That is a quote by Ed Stetzer from a chapter in The Mission of Today’s Church. In the chapter, Stetzer is detailing the plight of Southern Baptist churches in relation to the North American missi...

Christians Need To Get Out More

Adult Americans have a real hard time making friends, at least that is what most recent research claims). There are reasons. Interpersonally speaking, our lifestyle choices have hemmed us in. The shift in America toward single-family housing, the ...

Church, Stop Measuring Yourself by Past Success

You think back to that time often. Maybe it was a decade ago, maybe a generation ago, or maybe it was just a few years ago. It was an exciting time in the life of your church. The sanctuary was full on a Sunday morning, children were running aroun...

How to Map Your Members in Google for Local Outreach

Last week, I shared a simple method for using Google’s free services for neighborhood discovery. Today, I want to extend that idea to the next level. Many churches never consider mapping out their own membership, but they should. Our homes are st...

Chiming In: 99% of Immigrants Feel More Welcome After a Dinner

It is an interesting time when the Huffington Post beats many churches to principles of Christian hospitality, but that is precisely what has happened in a recent article they published called, “99% of Immigrants Feel More Welcome After a Dinner.”...

How to Use Google Forms, Sheets, & Maps to Survey Your Community (For Free)

Every church needs to know the community around them. Many churches today knew their community at one time, but things change. When it comes to communities here in the US, that transition has happened quickly and everywhere. Many (I would guess m...

Hello, I’m Keelan.

I serve as the George Liele Director of the Center for Great Commission Studies and as a professor of Christian Missions at Southeastern Baptist Theological Seminary.

I also serve as Assistant Professor of Christian Missions at the seminary. Previously, I served as the Associate Director for the Union Baptist Association in Houston, TX.

My areas of focus cover both North American and International missions. I teach and write on church renewal and replanting as well as developing healthy sending culture in churches. I have a passion for mobilizing the church to the nations, and a love for missions history.

I lead the Peoples Next Door project, which is an initiative to equip local churches in North America to engage in cross-cultural missions among the least-reached peoples that now live in our communities. I’ve been a church planter in West Africa with the IMB and facilitated ethnographic research in Washington, DC with NAMB.

More about me