Him We Proclaim

The online home for the writings of Keelan Cook. A website for those who love the church and its mission.

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Let's Get Serious about Relationship Evangelism

This article has been a long time coming. If you are a long-time follower of my writing (and I mean long time), you may recall an article I wrote back in 2015 titled, “A Word of Caution Concerning ‘Relationship Evangelism’.” In that article, I wr...

Reflecting on 100 Years of Cooperation

I’m presently making last-minute travel arrangements to head to Dallas at the end of the week. This year marks my 11th year in a row attending the Southern Baptist Convention’s annual meeting. It’s my 13th meeting in total. Yes, I go because of my...

Gospel Saturation Requires Ministry Multiplication

Language matters, but language without substance is just rhetoric. The last two decades in church ministry have seen an impressive shift in the way we speak about the mission of the church. We’ve adopted a language of multiplication. And with thi...

The Art of the Personal Testimony

I recently stumbled across an article at The Gospel Coalition that caught my attention. The article, titled “The Increasing Value of Christian Testimonies”, resonated. In fact, I make similar claims in my Christian missions courses at the seminary...

Seven Missionary Biographies and Why You Should Read One Now

I initially pulled this book list together during the pandemic a few years ago. Back then, all kinds of posts were appearing that recommended book lists for people to consider during our global shut-in. I even wrote one suggesting you use this ...

How to Ask Someone About Their Religion (And Actually Discover What They Really Believe)

I get this question a lot, so I thought it fitting to address it in a post. With the remarkable diversity we find around ourselves today, we can no longer assume we understand someone’s religious background. This is obvious when we talk about dis...

How to Create a Sending Culture in Your Church.

I was recently talking to a student deploying to the field for missionary service, and she informed me she was the only person to ever serve as a missionary from her Baptist association back at home. Now, she’s from the South where there are many ...

Church Planting: Focus on the Forest Instead of the Trees

All analogies break down, so bear with me here. But I want to share this one with you, because I think it does a good job of answering why your area (and mine) needs new churches. A church is, in some ways, like a tree. Churches have a life cycle...

Embracing the Struggle: How Church Membership Puts the Gospel on Display

The following is a guest post by Trevor King. Trevor is a good friend, and I have always appreciated the way he articulates the importance of church membership, so I wanted him to share it with you all. This is a good read, and may even be convict...

How to know your neighborhood is gentrifying. (They forgot the Chipotle.)

This morning while I was doing some research, I stumbled across a little piece of tongue-and-cheek blog fodder from the Houstonia titled, The Houstonia Step-By-Step Guide to Gentrification. It’s pretty funny and does a great job tracking the devel...

Church Small Groups Reimagined: How to Find Your First Leaders

I initially planned to post this Friday but that was Good Friday, so you’re getting it today. Ok, let’s recap. The last couple of posts have focused on evangelistic Bible storying as a way to start new small groups at your church through convers...

Hello, I’m Keelan.

I serve as the George Liele Director of the Center for Great Commission Studies and as a professor of Christian Missions at Southeastern Baptist Theological Seminary.

I also serve as Assistant Professor of Christian Missions at the seminary. Previously, I served as the Associate Director for the Union Baptist Association in Houston, TX.

My areas of focus cover both North American and International missions. I teach and write on church renewal and replanting as well as developing healthy sending culture in churches. I have a passion for mobilizing the church to the nations, and a love for missions history.

I lead the Peoples Next Door project, which is an initiative to equip local churches in North America to engage in cross-cultural missions among the least-reached peoples that now live in our communities. I’ve been a church planter in West Africa with the IMB and facilitated ethnographic research in Washington, DC with NAMB.

More about me